MERON ABERRA - UX / UI

CHALLENGE

Creating a conceptual UX/UI app that optimizes the live music festival experience with drone synchronization.

BACKGROUND

Who and Why?

Nielsen Music's 360 Report on live music businesses provides valuable insight on how music fans spend their time and money:

52% of the US population attends some type of live music event each year. From that classification: 66% of them frequented free outdoor community events with music. These attendees were most likely millennials with an average spending amount of $247 on live music tickets per year. 23% of attendees were found to also buy artist merchandise on-site.

This is representative of a huge market of young people who are willing to explore unique experiences and pay for an environment that engages them for days at a time. Developing a more streamlined approach to delivery for these large crowds is necessary to reach more customers, faster.

The high-energy, high-capacity experience of live music leads to logistical aspects getting left behind (long lines, trying to find food or order drinks quickly, losing friends / items).

This UX / UI project was created to envision a stress-free, engaging outdoor music experience while also keeping it interactive for tech-savvy fans.

SOLUTION

Utilizing emerging technology for live music spaces.

Drone technology could reduce the labor demands of overworked venue staff and consumers through one app - bassdrop.

Bassdrop is a conceptual app that combines live shows with drone synchronization to safely order and deliver food / merchandise over outdoor crowds while also uploading digital tickets and storing proof of ID all on one platform to streamline large events.

At the forefront of cutting-edge consumer technology, autonomous drone delivery services are being tested and implemented by various companies from Amazon Prime Air to UPS Flight Forward and Google's Wing project (partnered with Fedex and Walgreens).

Bassdrop is the first conceptual drone app for the live music industry.